Polyvinyl Alcohol Market 2018 Analysis, Research, Share, Growth, Sales, Trends, Supply, Forecast to 2023

The Global Polyvinyl Alcohol Market is currently standing at over USD 1300 Mn and is projected to expand at a compound annual growth rate of 4.59% over the forecast period of 2018-2023, reveals Market Research Future (MRFR) in an exhaustive study. The market for Polyvinyl Alcohol is showing positive growth trend owing to its extensive use in varied industry verticals. PVA finds application in the food packaging, coatings, textiles, construction, paper, and the pharmaceuticals industry. Among them, the packaging industry makes extensive use of Polyvinyl Alcohol. Polyvinyl Alcohol is the preferred choice of materials for packaging as it exhibits the properties of solubility and biodegradability apart from being an excellent oxygen barrier. Increasing demand for packaged food among consumers is expected to spur the growth of the Global Polyvinyl Alcohol Market. Mo0reover, Polyvinyl Alcohol has been gaining traction due to rising scrutiny on plastic consumption. In an effort to reduce the harmful effects of plastic, governments and other environmental regulatory bodies are encouraging the use of biodegradable plastics. Demand for Polyvinyl Alcohol as an emulsifying and dispersing agent also boosts the growth of the market. 

Furthermore, Polyvinyl Alcohol is also used in vinyl-based emulsion in an array of applications including paints & coatings, textile, re-dispersible powders, and construction which adds to the growth of the market. Growing constructional activities are expected to provide an opportunity for the Global Polyvinyl Alcohol Market as it is used in a number of construction chemicals. However, volatility in the price of raw materials might act as a setback to the growth of the Global Polyvinyl Alcohol Market. The Global Polyvinyl Alcohol Market is expected to attain a valuation of USD 1,769.2 Mn by the end of 2023.

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Competitive Analysis

The notable players in the Global Polyvinyl Alcohol Market include Merck KGaA, The Nippon Synthetic Chemical Industry Co., Ltd., KURARAY CO., LTD., Chang Chun Group., China Petroleum & Chemical Corporation, OCI COMPANY Ltd., Sekisui Chemical Co., Ltd., and Japan Vam & Poval Co., Ltd.

Segmentation

The Global Polyvinyl Alcohol Market has been segmented based on Grade and End-Use Industry.

By Grade, the market has been segmented into Partially Hydrolyzed and Fully Hydrolyzed. The partially hydrolyzed segment is the leading segment by grade and its low viscosity, and high water-solubility properties have helped it garner accolades from diverse industries.

By End-Use Industry, the market has been segmented into Food Packaging, Textile, Paper, Medical, Construction, and Electronics. Increasing scrutiny on traditional packaging materials and increasing awareness regarding sustainable packaging has helped the packaging industry to lead the market.

Regional Analysis

The Global Polyvinyl Alcohol Market spans across the regions of North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific has been domineering the Global Polyvinyl Alcohol Market. The growth of end-use industries in the Asia Pacific region induces high demand for Polyvinyl Alcohol Market. Moreover, other than urbanization, rapid industrialization, and towering constructional activities in the region, Asia Pacific is also home to a considerable number of producers which favors the growth of the market. Europe ranks the second in the Global Polyvinyl Alcohol Market. Heightened demand for sustainable packaging materials drives the market in Europe. North America is also a significant growth pocket.

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Polyvinyl Alcohol Forecast by Application Consumer, Commercial, Products, Industrial 2018-2023

Market Overview
Polyvinyl Alcohol (PVA) is categorized as partially hydrolyzed and fully hydrolyzed. Partially hydrolyzed PVA is widely used for food packaging due to biodegradability, moisture resistance, and its cross-linking properties. Furthermore, the increasing use of PVA in food supplements is likely to propel the market growth. PVA also finds application in end-use industries such as textile, paper, pharmaceuticals, and construction among others. It is extensively used in textile industry as warp sizing agent due to abrasion resistance, high tensile strength, colorfastness, and flexibility exhibited by the product. Growing textile and apparel industry coupled with changing fashion trends and increasing purchasing power is stimulating the product demand. Due to its non-toxicity and biocompatibility, it is increasingly used in the healthcare industry for manufacturing contact lenses, drug delivery, tissue engineering, and wound dressing. The use of PVA in coating industry as a result of superior strength is further driving the market growth.

Competitive Analysis
Some of the prominent players in the Global Polyvinyl Alcohol Market are Sekisui Chemical Co, Ltd (Japan), The Nippon Synthetic Chemical Industry Co., Ltd (Japan), Merck KGaA (Germany), Anhui Wanwei Group (China), SNP, Inc. (U.S.), Kuraray Co., Ltd (Japan), Polysciences, Inc (U.S.), Polychem(Mumbai), Astrra Chemicals (India), Japan Vam and Poval Co., Ltd (Japan).

Market Segmentation
The Global Polyvinyl Alcohol Market is segmented into segmented into grade, end-use industry, and region.

On the Basis of Grade, the Global Polyvinyl Alcohol Market is bifurcated into partially hydrolyzed and fully hydrolyzed.

Based on Application, the Global Polyvinyl Alcohol Market is segmented into food packaging, textile, paper, medical, construction, and electronics.

Geographically, the market is divided into five key regions, including Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa.

Regional Analysis
Asia Pacific region is growing at a staggering rate as a result of changing packaging trends in the cosmetics, and food & beverage industries. Rising use of biodegradable material by packaging industry in order to prevent pollution through landfills causing a negative impact on the environment and human health is fueling the market demand of the product. Rising construction industry as a result of growing population and improving standard and quality of living is likely to propel the market growth.

North America and Europe region are witnessing significant growth for Polyvinyl Alcohol owing to rising demand for flexible packaging. Moreover, targets set for recycling the plastic waste in order to reduce the environmental issues in these region are driving the market growth.

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