Plant Activators are substances that increase crops’ natural defense mechanisms. These substrates do not directly attack pathogens but trigger biochemical modifications in plants so they may defend against pests. Just like human antibodies plant activators are essential in plants to resist attacks from pests such as fungal or bacterial pathogens or insects.
The growing interest in plant health and soil-plant interactions has collectively hatched the concept of Plant Activators that can be commercially available and sprinkled, sprayed, or used in the soil treatment. Using plant activators is a cost-efficient mean of pushing yields to escalated limits. Although plant activators have just begun to test the market, they are already witnessing a huge demand across the world.
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Acknowledging the increasing demand, uptake, and hence the enormous growth that the market perceives at present, Market Research Future (MRFR) in its recently issued study report asserts that the Global Plant Activators Market will witness exponential accruals registering a healthy CAGR during the review period (2017 – 2023).
The rapidly growing demand for food driven by the ever-increasing population worldwide is a dominant driving force behind the growth of the market, augmenting the demand and adoption of Plant Activators. Besides, the increasing demand for enhanced crop productivity has raised the demand for Plant Activators globally.
The idea of increasing crop cultivation in space has been discussed around for long. This newly found application area of plant activators, i.e. space farming is likely to provide a considerable impetus to the growth of the market. Additionally, the prospective opportunities of long-term human space expedition have sustainably raised the need to find alternative options to provide food for the people in space.
Global Plant Activators Market – Segments
For ease of understanding, the MRFR analysis has been segmented into five key dynamics: -
By Source: Biological and Chemical.
By Form: Granules, Solutions, and Powders among others.
By Crop Type: Fruits & Vegetables, Cereals & Grains, Oilseeds & Pulses, and Turf & Ornamentals among others.
By Mode of Application: Foliar Spray and Soil Treatment among others.
By Regions: North America, Asia Pacific, Europe, and the Rest-of-the-World.
Global Plant Activators Market – Regional Analysis
The European region, heading with the huge uptake of this product dominates the global plant activators market, in terms of both revenues as well as market size. Europe has the world’s largest area under Plant Activators production, and the market in this region is anticipated to register a considerable CAGR during 2017 -2023.
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Depleting agricultural land is resulting in the increasing demand for plant activators to ensure the longevity of the plants and hence, increased productivity in the available land. Additionally, rising demand for pulses, grains, and oilseeds in some of the European countries such as the U.K, Germany, and France is projected to boost the plant activators market during the forecast period.
The Plant Activators Market in the Asia Pacific region accounts for the second largest market, globally. Factors such as the abundant availability of cultivated land have uplifted the demand for plant activators in the region. Also, the trend of organic farming is escalating the demand for bio-activators. Furthermore, the ever-increasing population encourages the use to plant activators, creating a significant demand for fruits and vegetables.
The North American Plant Activators Market is rapidly emerging as a profitable market, globally. The horticulture and aquaculture sector majorly lead the market in the region. Besides the recent trend of hydroponic, Aquaponics, and vertical farming are substantiating the market growth of plant activators in the region.
Global Plant Activators Market – Competitive Analysis
The Plant Activators Market appears to be highly competitive with several large and small key players accounting for a substantial market share. These players emphasizing on new product development initiatives, and geographical expansion compete based upon price and brand reinforcement. Well established players incorporate strategic initiatives such as acquisition, collaboration, partnership, expansion, and technology launch to gain an edge over their competitors and to maintain their position in the market.
Major Players:
Key players leading the Global Plant Activators Market include Isagro (Italy), Syngenta (Switzerland), Plant Health Care (US), Arysta LifeScience Corporation (US), Alltech (US), Nihon Nohyaku Co. Ltd (Japan), Certis USA LLC (US), Meiji Holdings Co. Ltd (Japan), Gowan Company (US), Futureco Bioscience SA (Spain), Eagle Plant Protect Private Limited (India), and NutriAg Inc. (Canada) among others.
Industry/ Innovation/ Related News:
December 27, 2018 - BioPrime AgriSolutions Pvt Ltd (India), a DIPP recognized advanced agri-biotech company announced receiving cash prizes and investment opportunities in the recent National Bio-entrepreneurship Competition for its bio-activators. These bio-activators can act as an alternative to conventional chemical pesticides and allow growers to maintain beneficial insect (natural predator) populations in their fields.
BioPrime develops alternative bio-organic and sustainable solutions for crop improvement, nutrition, and protection. With agricultural biologicals acting as bio-activators, the company ensures sustainable crops despite the growing impact of climate change and crop losses. These bio-activators are soon to replace chemical fertilizers.
The National Bio-entrepreneurship Competition was organized by a joint initiative of C-CAMP (Centre for Cellular and Molecular Platforms) under the BIRAC (Biotechnology Industry Research Assistance Council), and Regional Entrepreneurship Centre (BREC).
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